The Best Spanish Pizza Boomerang Ad I’ve Ever Seen

It’s got everything a viral video needs: He-Man, aviator sunglasses, suicidal old men in Christmas sweaters, snowglobes that predict the future, crying Asian men, park flashers, microwaves embedded in stalagmites, whole grilled octopus, severed penises and — of course — pizza shaped like a boomerang.

The Pizza Boomerang is nothing more than a viral video created by Sofa Experience Communications, an ad agency based in Barcelona, Spain. Pizza Boomerang seems to have been deliberately crafted to be as bizarre as possible specifically for the purposes of going viral and bringing attention back to Sofa itself. It’s an increasingly common tactic these days, which — as you can see — can work exceptionally well when done correctly

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