Part of Sony & Universal’s agenda to turn buzz words into actual profit. Ruckus was an early adopter to facebook, so the C level guys wanted tunepost (our “new” cloud based music service) to be the fb go to music option. We had some drop down drag-outs with iLike for the spot but eventually it was a forgotten initiative for everyone involved. Such is business…











The solution is to build a well-rounded imrketang plan that creates desire. There is no one tactic or tool that will cause people to consistently want your stuff. A well-rounded imrketang plan is one that addresses all four essential imrketang spots: