Ruckus was a social network based around music that turned into a music discovery system. The business model was based around an ad driven site, and we offered college students/universities drm (digitally rights managed) music so they would avoid piracy lawsuits. Needless to say we had a large amount of universities under our belt, but the ad driven revenu wasn’t enough to keep the company afloat. Either way, great experience with a lot of really effective campaigns.















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