Fiat + Charlie Sheen = Not a bad spot

Produced by Detroit ad agency Doner, this was supposed to run as Fiat’s Superbowl spot. Replaced at the last minute for a safer play of their other spot (the hot girl). Very fun and really pushes the Abarth brand in the right direction, great shift on Fiat’s part. They need it too, sales for all of 2011 came in at barely half the initial forecast.

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